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Stop Looking at Your Phone

This project was a campaign of inconspicuous QR codes plastered around Vancouver, BC.

Playing off of humankind’s dependence on smartphones, the lone QR codes had no specific call to action other than simply existing. I placed the posters in locations that were often naturally beautiful lookout points to highlight the gap between technology and nature. Scanning the QR codes took engagers to a website that simply flashed the message in bright, bold colours: STOP LOOKING AT YOUR PHONE!